Baltic Sea Cross Culture Management Guide

The book is an introduction to the different business cultures of the Baltic Sea Region markets. Each country is presented in an executive summary-style.

Topics such as greetings, how to use names and titles, pointers on general behavior, negotiation, women in Business and dress code are all covered.

The book is written by Salla Wadén. Foreword by Stephan Müchler (2nd edition).

Please order Your copy here.